Wednesday, August 20, 2008

How I began selling online, the "a-ha!" moment

I was still so new in the business of publishing and in dealing with book traders. Admittedly, I felt I was stuck in a rut as my dealings with store owners were dismal. Either someone would ask for a 40% from my sales or someone would take longer to collect receivables from. The private schools were good to me though and they helped me a whole lot better in promoting the product. But, sad to say, I was near my giving up point. Before all else would fail, my knowledge of the internet revived me. Simply browsing websites, checking emails and posting my personal thoughts on forums gave me the idea that I can possibly earn here. Here's how the a-ha! moment came up...

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I've been an active member of alumni.net and a regular visitor at that. On one of the alumni webpages I spotted the bulletin board where former schoolmates get updated with alumni news.

I also posted a "find a classmate" bulletin when I realized I can try posting an advert since it was also allowed. I posted about 5 bulletins on each school I came from. Days later I was surprised when a few parents replied to my ad and emailed me to order. It brought good results, and it was fairly easy doing so. Most especially, I no longer needed to pay for expensive ads at the local daily!

Yes, I agree, it just brings a few customers to purchase but the results are far better than with advertising on the newspapers. The most advantage I get is that it's free and I can post on as many sites or forums as much as I'd like!

It was a lot of help from posting ads at alumni.net, then later on other satisfied parents posted ads for me too on other forums and email groups. Since then this book gained sales thru free advertising.

know more on my next post...

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